Norwest Profiles #317: Internet-Impaired Seattle-Based Vendor

[akirlu]

I really enjoy the Northwest Profiles ad campaign that Pemco has been running for a while now. Whoever writes them is often a keen observer of local eccentricities. And I think it's really cool that they've turned the profiles into trading cards. That's fun. Therefore it's a real shame that their web interface was so borked when Hal last tried to get rate quotes that he was forced to find someone else to buy insurance from, because the online web form was so broken he couldn't even submit a request for a rate quote.

Free tip from the cluetrain: A clever ad campaign won't help that much if you make it hard to investigate or purchase your product, guys.

Comments

[don-fitch.livejournal.com]

Yup, The Real World intrudes -- and I'd be willing to bet that Hal has a vastly more up-to-date & more broadly-compatable Browser than my Internet Explorer v. 5 for Mac.

[hal-obrien.livejournal.com]

Here's the write-up I did (http://hal-obrien.livejournal.com/292096.html) when I made my try. It doesn't appear to be browser dependent -- it's all on their end.

Among other things, not only did they not allow apostrophes in one's name, they didn't allow them in feedback email.

And, note, I was checking them out because of this very same long-running ad campaign.