Not the Long Tail Approach
Jun. 15th, 2008 12:04 amThere was a group effort to hold coordinated yard sales in our little Mill Creek area. Optimistically, I joined in, and set up a few card tables out front on the gravel.
On the whole, I could make better money flipping burgers. But I did fill one and a half wheel-barrows full of weeds from the front yard. And I had a pleasant enough time sitting on the deck, under the hazel tree, reading my book. Oh, and I did get rid of some stuff, just not as much as I had hoped. The surprising thing, to me, is the way 90% or so of the browsers literally never got out of their cars. They would just drive by the tables (often on the wrong side of the road) v-e-r-y s-l-o-w-l-y and then drive on to the next place. Weird. Obviously gas is not yet expensive enough. Though we get some from the other end of the spectrum -- young families who were walking the neighborhood rather than bringing a car at all.
And I could have sold quite a few card tables and patio chairs, if I had been willing to part with those. But I have to ask: have you ever seen Legos at a yard sale? 'Cause I never have, and it would not occur to me to look for them at one. Legos are goddamn' heirlooms. You pass them on to your grandkids.
On the whole, I could make better money flipping burgers. But I did fill one and a half wheel-barrows full of weeds from the front yard. And I had a pleasant enough time sitting on the deck, under the hazel tree, reading my book. Oh, and I did get rid of some stuff, just not as much as I had hoped. The surprising thing, to me, is the way 90% or so of the browsers literally never got out of their cars. They would just drive by the tables (often on the wrong side of the road) v-e-r-y s-l-o-w-l-y and then drive on to the next place. Weird. Obviously gas is not yet expensive enough. Though we get some from the other end of the spectrum -- young families who were walking the neighborhood rather than bringing a car at all.
And I could have sold quite a few card tables and patio chairs, if I had been willing to part with those. But I have to ask: have you ever seen Legos at a yard sale? 'Cause I never have, and it would not occur to me to look for them at one. Legos are goddamn' heirlooms. You pass them on to your grandkids.